RackUSA
Platform Modernization · Odoo 19

RackUSA: 87% adoption in 10 days.

RackUSA has been building industrial racking for 50 years, across two legal entities and several business units in the US and Mexico. Their ERP had never taken hold — only 3 of 24 users were active in it, and production work had moved outside the system entirely. We rebuilt their data model from the ground up and brought the whole business onto one connected Odoo 19 platform. Within 10 days of go-live, 87% of the team was working in it.

87%
Adoption within 10 days of go-live, measured by first-week login tracking
The challenge

An ERP only 3 of 24 people used — production, contacts, and sales-order revisions all tracked by manual workaround instead.

What shipped

9 Odoo 19 modules · rebuilt data model · master-data cleanup · multi-type BOMs · two-week bilingual sprint cycle.

The result

87% adoption in 10 days · 99% of manual workarounds removed · zero disruption to their largest retail account.

Industry
Industrial racking manufacturing
Location
US and Mexico
Engagement
Jan – Jun 2026 → AMS
Platform
Odoo 19 · 9 modules
Motions
All four motions
Discover
On-site, English & Spanish
Configure
Data model rebuild, two-week sprints
Integrate
9,418 products re-routed, master-data cleanup
Operate
Go-live → 12-mo AMS + Phase 2
01 / The situation

An ERP only 3 of 24 people were using.

RackUSA has been building industrial racking for 50 years, across two legal entities and several business units in the US and Mexico. They already had an ERP, but it had never taken hold on the shop floor — only 3 of 24 users were active in it.

The gaps were structural. Products weren’t categorized, and nobody could follow the chain from bill of materials to manufacturing order, so production work moved outside the system entirely. Contact records didn’t match, sales order revisions went untracked, and website leads landed in the wrong places. Every one of those problems had a manual workaround, and the workarounds had become the real system.

“This expertise proved critical in addressing the complex operational challenges our business faced.”
JW Jones, Principal, J1s LLC
02 / What we did

One platform, rebuilt from the data up.

The engagement started with an on-site discovery week, delivered in English and Spanish, to see how the business actually ran before recommending anything. From there, the team rebuilt RackUSA’s data model so every order could be traced from sale through production to accounting, with one clean source of truth, then brought every part of the business onto a single Odoo 19 instance.

OS modules used Production dashboardsMulti-type BOMsBilingual training cycle

RackUSA works in Google Workspace, not Microsoft Teams, and that created some friction early on. Rather than ask them to change, the team adjusted its own process to meet them where they work. The client called that out in their review.

“They receive feedback constructively and always strive to develop practical, workable solutions.”
JW Jones, Principal, J1s LLC
03 / The ROI

A system the whole team actually uses.

87%
Adoption within 10 days of go-live, measured by first-week login tracking
99%
Of manual workarounds automated or eliminated
9,418
Products re-assigned to new routes and work centers

The cutover was sequenced to protect RackUSA’s largest retail account, and went through with zero disruption. After a stable go-live, the relationship grew — RackUSA signed a 12-month application management support agreement and a 4-month Phase 2, so the work continues well past launch.

In their words

“Incipient Corp.’s most impressive aspect, and the reason we selected them, is their experience with manufacturers.”

JW Jones, Principal, J1s LLC · verified Clutch review, Aug 2026
Under the hood
Odoo 19 · 9 modulesMulti-type BOMsMaster-data cleanupBilingual delivery

One connected platform replaced the legacy ERP nobody used. Product and project margin costing baselines run alongside real-time production dashboards. Phase 2 scoped during implementation, running 4 months past go-live.

5.0verified on Clutch · “most impressive aspect is their experience with manufacturers” — Principal, J1s LLC

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