Ventures · Co-Build
FanEase: from a concept on paper to a platform.
FanEase is reinventing how audiences engage with digital video — information and e-commerce at their fingertips, inside the content. In 2018 it was an idea on a piece of paper. As a Ventures co-build, we refined the concept, built the backend platform, shipped a creator portal with integrated analytics, and stayed at the table through every iteration since — including a live NHL Draft-window proof of concept now scaling.
A founder's vision for interactive video — on paper, with no technical path to market.
Concept cultivation · full backend platform · creator portal · audience analytics · engagement features.
Ahead of the market curve in a new vertical · NHL Draft-window POC scaling · 5.0 quality, verified.
What was actually happening.
In the founder’s words: the goal was to “re-invent the way audiences engage with digital videos” — information and e-commerce at the viewer’s fingertips. What existed was “a concept printed on a piece of paper.” No platform, no creator tooling, no audience data — and a market that didn’t have a category for it yet.
Where it hurt most.
- 1Idea with no technical pathA category-defining concept stuck on paper — no architecture, no build partner.
- 2No creator toolingStorytellers had no way to author interactive, shoppable video.
- 3No audience dataZero insight into how viewers engage — strategy ran blind.
- 4Market ahead of categoryPioneering a vertical means educating the market while building it.
The work, in motion.
The co-build motion: our delivery model, our platform thinking, and a seat at the founder’s table. “At times, it’s easy to forget that Bryan and his team are external partners” — that’s the model working. Concept refined into a plan of action, then a platform built and iterated through every market shift since 2018.
- Full backend technology platform — the foundation for interactive, commerce-enabled video
- Creator portal — creation through distribution in one flow, built for storytellers
- Integrated audience analytics + engagement features · concept-to-roadmap cultivation · live sports POC (NHL Draft window), now scaling
Measured, not promised.
“They are not a digital video company — but they helped us become a giant in this space.”
“Their genuine investment in our project is evident in every interaction. At times, it’s easy to forget that Bryan and his team are external partners. For any company with an idea and dream, Incipient isn’t talk — they are actions. FanEase is a great story.”
Greenfield build: backend platform with API layer, creator portal for authoring and distribution, analytics pipeline feeding audience insight back into the content loop. Iterated continuously since 2018 — the architecture has survived every pivot the market asked for.