The A-List Network
Web · Automation · Integration

A-List Network: +50% in 90 days.

The A-List Network connects businesses to causes they care about, turning shared values into brand ambassadors. Their 12-year-old platform had been hacked, and there was no in-house capability to rebuild. In one summer we delivered the full stack — concept, workflow, design, development, integration, optimization, and automation with opt-in funnels. Ninety days after launch: traffic and sales up 50%.

+50%
Traffic and sales, within 90 days of launch — against a goal of +25%
The challenge

A 12-year-old platform, hacked — no in-house capability to rebuild, sales and traffic stalled.

What shipped

Concept → design → web build → app integration → automation + opt-in funnels, in one summer.

The result

+50% traffic and sales in 90 days — double the stated goal · 5.0 verified.

Industry
PR & communications
Location
Houston, TX
Engagement
Jun – Aug 2020
Platform
Web + integrated apps
Motions
Discover · Configure · Integrate
Discover
Jun 2020 · discovery sessions
Configure
Design + web build
Integrate
Apps + automation + opt-ins
Operate
Aug 2020 · launch → +50% by Nov
01 / The situation

What was actually happening.

A platform built twelve years earlier — then hacked. No internal team to rebuild it. The goals were explicit: double sales by year-end, lift traffic 25% through opt-ins, and give audiences a marketing tool that actually reflected the brand. Everything — concept through automation — had to come from outside.

02 / Pain point matrix

Where it hurt most.

Operational impact → Frequency → Monitor Critical Low priority Fix fast
1
2
3
4
  • 1Hacked legacy platformTwelve years old and compromised — trust and uptime both gone.
  • 2Stalled traffic + salesNo opt-in machinery, no funnel — growth had nothing to run on.
  • 3No in-house capabilityConcept, build, and automation all had to be outsourced — and trusted.
  • 4Disconnected toolsMessaging and tasks scattered across apps with no integration.
03 / What we shipped

The work, in motion.

Discovery sessions until the vision was fully communicated, then a single project manager carrying concept, workflow, web development, design, integration, optimization, and automation end to end — “Incipient takes time to ensure their clients understand each step and are comfortable with each phase before proceeding to the next.”

OS modules used Web platformOpt-in funnelsApp integrationAutomation
GOAL · +25% LAUNCH · AUG DAY 30 DAY 60 DAY 90 +50% TRAFFIC + SALES · POST-LAUNCH
{{VIDEO — site walkthrough · awaiting capture}}
{{GIF — opt-in funnel flow}}
{{GIF — automation in action}}
One summer build, one quarter to +50%.
04 / The ROI

Measured, not promised.

+50%
Traffic and sales within 90 days — the goal was +25%
5.0
Verified Clutch rating — quality, schedule, cost, willingness to refer
3 mo
Hacked legacy site to launched platform — June to August 2020

The goal was +25%. The site delivered double that, in one quarter.

In their words

“They fully executed our vision and increased our traffic by 50% within 90 days. This is a talented company, stacked with talent, exceptional customer service and quality products. My experience was amazing and they did everything in a timely manner.”

Stephanie Belton · President & CEO, The A-List Network · verified Clutch review, Feb 2021
Under the hood
Web developmentAutomationApp integrationOpt-in funnels

Compromised legacy platform fully retired. New web build with integrated apps, automated task and messaging flows, and opt-in capture wired to the sales motion — optimization baked in at launch rather than bolted on after.

+50%traffic + sales in 90 days · “they fully executed our vision” — Stephanie Belton, A-List Network

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