Brand · Magento Commerce
Trussario: 2x profit in 90 days.
Trussario is a premium apparel brand moving from retail into eCommerce. Discovery surfaced the insight that reframed everything: a third of all sales came from women buying gifts for the men in their lives. We redefined the brand and built a Magento storefront tuned to that buyer — dynamic offerings by demographic, gift packages, custom branding — and within 90 days of launch the brand doubled profit and tripled-and-a-half its traffic.
A retail brand going online with no eCommerce identity — and a third of sales coming from a buyer it wasn’t designed for.
Brand redefinition + style guidelines · demographic-aware offerings · gift packages · Magento storefront + video.
2x profit · 3.5x monthly visits in 90 days — converting the female gift-buyer behind 1 in 3 sales.
What was actually happening.
Trussario was expanding from retail into eCommerce without a recognizable online brand — and discovery turned up the detail that changed the brief: 30–35% of all sales were made by women, buying gifts for the men in their lives. The store wasn’t built to present the brand or its product benefits in a way that converted that buyer.
Where it hurt most.
- 1Not built for the real buyerA third of sales came from female gift-shoppers the site wasn’t designed to convert.
- 2No online brand identityMoving from retail to eCommerce with no recognizable digital brand.
- 3Benefits not landingProduct benefits weren’t communicated in a way that converted browsers.
- 4Retail-to-DTC gapNo demographic-aware experience to serve two very different buyers.
The work, in motion.
Brand first, because the data demanded it. We redefined Trussario’s identity and style guidelines around the female gift-buyer, then built the storefront to match: offerings that flex by demographic, gift options and packages to convert that buyer, and custom branding plus video to make the benefits land.
- Redefined brand identity + style guidelines built to attract the female gift-shopper
- Dynamic offerings by demographic (male / female) + gift options and packages
- Magento storefront with custom branding and video development
Measured, not promised.
One discovery insight — a third of buyers were women — doubled the business.
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