Home
Client
Trussario Underwear Co.
Type
Ecommerce
Magento
Manufacturer
Sports Apparel
Services
Advisory Services
User Interface Design
User Experience Design
Magento Development/Integration
Truassrio was able to 2x profits and 3x website traffic from the year before by creating a custom tailored offering to attract female buyer’s during the holiday season.

Trussario is an underwear company, based in Keiv, Ukraine created for men who value style and quality. Through attractive designs and color options, Trussario created a unique recognizable brand while consistently delivering a comfortable and elegant product.
Mens Underwear
Fashion Brand
The Mission
Increase online sales to the female audience during the holiday season
Trussario was conceived as an ambitious brand of men's underwear., but in the end created something more. With the help of Incipient both teams created an image that appealed not only men, but also women.
01
Branding (box packing, logo, visit card, brand video)
The Solution
Create a unique offering specifically targeted towards for females seeking to purchase a gift for the men in their life during the holiday season.
Ecommerce: Magento 2
Automated Email Marketing: Bronto
Lifestyle Blog CMS: WordPress
Design Programs: Adobe Illustrator, Photoshop, XD
Analytics: Mix Panel, Google Analytics, Crazy Egg
02
Product page
Tip / Key Takeaways/ Game Winning Features
With all the focus on female buyers, Incipient constructed a promotional offer and several gift sets on the initial landing page to make gift shopping fast, easy, and personalized.

As a result, orders purchased by females increased from 15% to 45% of total orders between November and December 2018.
Additional Game-winning features:
Custom Offering Creation
Revamped Branding and UI Visuals
Advanced Prototyping and User Testing
Custom Event Tracking
Email Marketing System Implementation
Impact
50%
Increase in Profit
30%
Increase in Female Buyer Conversions
3x
Increase in Website Traffic

Let's Talk!

To put in place the branding, user experience and an Ecommerce infrastructure that will drive sales and establish a clear presence in your domain, just get in touch.